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Author: Nickelytics

origin destination study

How to Conduct Origin-Destination (O-D) Study for Effective OOH Ad Placements

O-D study has long been a staple of transportation planning used by urban planners and transportation experts, helping cities and governments understand how people move...
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brad recall

Out of Sight, Out of Mind: 5 Strategies to Improve Your Brand Recall

Technological evolution has given consumers more choices in business with social media marketing, e-commerce, and crowdfunding platforms. This increase in competition has further made thriving...
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brand recall guide

Brand Recall: The Marketer’s Guide to Lasting Brand Recognition

Creating Lasting Brand Memories and Loyalty with Nickelytics’ Out-of-Home Car and Delivery Robot Wraps In today’s dynamic business landscape, securing customer loyalty is challenging, given...
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Augmented reality in OOH advertising

The Future of Augmented Reality in OOH Advertising

The evolution of out-of-home (OOH) advertising from its traditional approach to marketing to being a digital and more functional means of marketing has been remarkable....
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How Audience Management Systems Work in OOH Advertising

Out-of-home (OOH) advertising works best when you know your target audience and can measure how they interact with billboards and digital advertising screens. Audience management...
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How to manage work-life balance with multiple income streams

In my experience building a technology company and managing multiple primary sources of income…
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The Secrets to Successful Out-of-Home Advertising: Nickelytics Insights

This article covers the benefits of innovative Out-of-Home advertising solutions and shares how our approach is affordable, scalable, and re-marketable. OOH Advertising – Where Your...
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The Insider’s Guide to Identifying Optimal OOH Ad Spaces

Out-of-home (OOH) advertising has made a comeback in recent years as it can reach people where they live, work, and play. However, not all OOH...
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OOH Ad opportunities

Top 6 OOH Advertising Opportunities for Your Business’s Branding and Growth

Despite multiple online advertising channels, OOH advertising has continued to evolve, adapting to changing market trends and creating new opportunities for businesses. With the OOH...
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