AWS partnered with Nickelytics to enhance engagement and visibility at Tech Week, leveraging innovative OOH advertising through delivery robots.

THE CHALLENGE

As a frontrunner in cloud computing and technology solutions, AWS aimed to elevate its brand awareness and engagement during Tech Week in New York. Renowned for its innovation, reliability, and customer-centric approach, AWS is always exploring new marketing strategies to connect with potential clients and strengthen its brand presence. 

Amidst the dynamic atmosphere of Tech Week, they needed a marketing strategy that would capture attention and drive significant engagement, thereby making a notable impact on their market presence.