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AMPLIFYING AMAZON WEB SERVICES BRAND PRESENCE AT TECH WEEK WITH AN INNOVATIVE OOH ROBOT CAMPAIGN IN NEW YORK

AWS partnered with Nickelytics to enhance engagement and visibility at Tech Week, leveraging innovative OOH advertising through delivery robots.

THE CHALLENGE

As a frontrunner in cloud computing and technology solutions, AWS aimed to elevate its brand awareness and engagement during Tech Week in New York. Renowned for its innovation, reliability, and customer-centric approach, AWS is always exploring new marketing strategies to connect with potential clients and strengthen its brand presence. 

Amidst the dynamic atmosphere of Tech Week, they needed a marketing strategy that would capture attention and drive significant engagement, thereby making a notable impact on their market presence.

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