107 Steak & Bar partners with Nickelytics to activate full vehicle promotional wrap campaigns, boosting visibility, engagement, and exposure throughout Miami.

THE CHALLENGE

107 Steak & Bar, a newly opened restaurant in the bustling and competitive Miami. Lauderdale area, specializes in premium steaks and an exceptional fine dining experience. 

Despite their high-quality offerings, the restaurant struggled to gain visibility and attract customers, a common challenge for new dining establishments.

Our Solution

To overcome the visibility challenge and ensure a successful launch, Nickelytics recommended an innovative out-of-home advertising campaign using vehicle wraps. 

Recognizing the impact of dynamic and mobile advertising, 107 Steak & Bar invested in a fleet of five vehicles, each adorned with vibrant, eye-catching graphics. 

These wraps prominently displayed the restaurant’s logo, contact information, and a compelling tagline highlighting their premium steak offerings.

Our Results

The reach significantly boosted the restaurant’s brand awareness and visibility within the community. 

The campaign not only generated numerous compliments from local residents but also increased foot traffic to the restaurant.

The visual messaging on the vehicle wraps encouraged potential customers to visit 107 Steak & Bar ,contributing to a successful grand opening and a growing customer base.

Campaign Size: 5 wrapped vehicles
Campaign Duration: 13 weeks
Miles Driven: 2,517
Impressions Generated: 1.9M

Who Should Explore This Case Study?

If you advocate for meaningful or innovative advertising solutions, explore the possibilities with Nickelytics for impactful and innovative advertising solutions.