THE CHALLENGE
When it comes to travel destinations, standing out in a crowded tourism market is no easy feat. South Padre Islandneeded a way to break through the noise and stay top of mind for potential visitors. The goal? Increase brand awareness in key markets, drive engagement with travelers, and position South Padre Island as the ultimate getaway.
To achieve this, The Zimmerman Agency partnered with Nickelytics to create a campaign that would bring the island experience to tourists before they even arrived.
OUR SOLUTION
We launched a high-impact multi-city out-of-home (OOH) campaign featuring 25 wrapped vehicles strategically deployed across 5 key cities. These mobile billboards took the Visit South Padre Island brand directly to travelers, showcasing the island’s vibrant appeal in high-traffic areas.
To amplify the campaign’s reach, we executed 5 Flock Events, where a coordinated fleet of branded vehicles created an unmissable presence, drawing attention and engagement in real time.
Every mile traveled translated into brand exposure—racking up an impressive 1,067,826 impressions and keeping South Padre Island top of mind for travelers planning their next trip.
CAMPAIGN HIGHLIGHTS
- Partnership: Zimmerman Agency / Visit South Padre Island
- Objective: Increase brand visibility and engagement across multiple cities through flock events
- Campaign Duration: 5 flock events / 20 hrs
WHO SHOULD EXPLORE THIS CASE STUDY?
If you’re looking for a bold, innovative way to increase brand visibility and engagement in competitive markets, this case study is for you. See how mobile OOH advertising, experiential marketing, and strategic brand placement can drive real results—putting your destination or brand in front of the right audience at the right time.
