THE CHALLENGE
In the competitive legal industry, standing out and increasing brand visibility in new markets is a constant challenge. Ledger Law, a leading firm specializing in personal injury and mass torts, sought to expand its reach in two key cities. The goal was to increase awareness of the firm’s expertise, enhance its reputation, and drive client engagement across a broader geographic area.
To achieve this, Ledger Law needed a strategic campaign that would not only raise awareness but also ensure its brand resonated deeply with local audiences in both cities.
OUR SOLUTION
We developed a comprehensive 12-month marketing campaign leveraging a fleet of 100 branded vehicles. The vehicles were strategically placed in high-traffic areas across the two cities, covering a total of 309,392 miles. This mobile campaign, combined with digital media and community-focused events, aimed to generate significant brand exposure while fostering trust with local residents.
The vehicles, wrapped with eye-catching visuals and clear messaging about Ledger Law’s services, served as moving billboards—delivering both local and regional visibility. Alongside the vehicle campaign, we employed a data-driven approach to digital advertising, maximizing reach and targeting audiences most likely to require legal services.
Throughout the campaign, we generated an impressive 58,509,854 impressions, amplifying Ledger Law’s presence and ensuring the firm’s message reached a broad, engaged audience across multiple touch-points.
CAMPAIGN HIGHLIGHTS
- Partnership: Ledger Law
- Objective: Increase brand visibility and client engagement across two cities
- Campaign Duration: 12 months
WHO SHOULD EXPLORE THIS CASE STUDY?
If you’re looking to elevate your brand’s visibility and engagement in new markets, this case study offers key insights on how mobile and digital campaigns can increase exposure and resonate with local audiences. Discover how strategic partnerships, innovative outreach, and large-scale campaigns can help grow your firm’s presence in competitive regions.
