🎅🏽 Holiday Season Out-of-Home(OOH) Advertising

Table of Contents:

1. INTRODUCTION
   1. Definition and significance of Out-of-Home (OOH) advertising
   2. The holiday season’s impact on consumer behavior
   3. How can this e-book can help brands and agency
2. UNDERSTANDING OUT-OF-HOME (OOH) ADVERTISING
   • Billboards
   • Transit advertising
   • Rideshare / Advertising on Car
   • Digital screens and displays
   • Advantages and challenges of OOH advertisin
   • The role of OOH in the marketing mix
3. THE HOLIDAY SEASON: A GOLDEN OPPORTUNITY
   • Holiday season statistics and trends
   • Consumer spending habits during the holidays
   • The emotional aspect of holiday advertising
4. PLANNING YOUR OOH HOLIDAY CAMPAIGN
   • Setting clear objectives and goals
   • Identifying your target audience
   • Budget allocation and resource planning
   • Collaborating with creative agencies
5. TECHNOLOGY AND OOH ADVERTISING
   • Digital transformation in OOH
   • Interactive and dynamic OOH ads
   • Measuring OOH campaign effectiveness
6. HOLIDAY CAMPAIGN SUCCESS STORIES
   • Examples of successful OOH holiday campaigns
   • Lessons learned from industry leaders

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Maximizing Impact: Out-of-Home (OOH) Advertising During the Holiday Season

Closing out the year strong with an OOH Advertising strategy catered to the holiday season.

Introduction

Every year, throughout the ho-ho holiday season, businesses run advertisements on various channels, including out-of-home (OOH), digital, TV, radio, and more. Given the yearly growth of out-of-home advertising, it is imperative for brands to integrate OOH into their overall marketing plan, whether they have used it before or not. We will walk you through different OOH solutions in this ebook so you can maximize holiday sales and acquire new brand loyalists, too.

Definition and significance of Out-of-Home (OOH) advertising

Advertising advantages that can make or break your year when the ho-ho holiday season is here. This ebook examines different forms of OOH advertising. Any advertising that reaches consumers outside their homes is called out-of-home (OOH) advertising. This advertising category includes various styles and mediums, including billboards, automobile and robot wrap, transit advertising (on buses, subways, and trains), airport advertising, street furniture (bus shelters, benches, kiosks), digital signs, and more.

OOH marketing seeks to attract the interest of people moving around, commuting, or spending time in public areas.  OOH can be a cog in the marketing machine to achieve business objectives if you consider implementing them in the right place, at the right time, in conjunction with other marketing and advertising efforts. Now, how does the holiday season shape consumer spending? And what implications Does that have on OOH advertising campaigns? Read on to answer these questions.

The Holiday Season’s Impact On Consumer Behavior

The holiday season is a time Americans shell out big bucks for gifts, especially when it comes to New Year’s promotions and Black Friday/Cyber Monday sales, or BFCM, as they are commonly referred to. In a capitalist nation where people feel pressure to spend and donate, organizations and businesses of all sizes tend to push their biggest sales and fundraisers this time of year.

Whether you are hoping to boost sales before, during, or after the typical holiday season window, there is a way to boost sales this holiday season with out-of-home advertising.

According to Harmon from CNN Business, “Holiday spending trends have changed. “These days, it doesn’t all happen in the fourth quarter,” he said, referencing a “smearing effect” in 2021 when retailers like Amazon and Walmart started their holiday sales in early October because of fear of the pandemic’s weak consumer demand. The holiday shopping season was effectively extended last year because of the same tendency.” Therefore, running OOH ads for a Valentine’s Day sale or a Halloween fundraiser could be a great solution. Learn more about how outdoor or OOH advertising can serve your objectives.

There has been a noticeable change in customer behavior over the holiday season in previous years. Because of the smearing effect, not all holiday sales occur during the typical second half of the fourth quarter.