Property and accident insurer AmTrust Financial has launched an Out of Home (OOH) ad campaign on delivery robots. AmTrust ads will be wrapped around select   delivery robots from autonomous delivery company, Serve Robotics.

The campaign was delivered by Nickelytics, a B2B ad tech startup that allows brands to execute hyperlocal OOH campaigns. The company has entered into an ongoing partnership with Serve Robotics to offer advertisers the opportunity to appear on their sidewalk robots as they complete food deliveries in high-visibility areas.

“AmTrust continues to expand the channels we’re using to increase awareness and affinity for our brand with small business owners and other target audiences,” said Hunter Hoffmann, Chief Marketing Officer at AmTrust Financial Services. “After a successful pilot last year, we extended our Uber-car wrap advertising partnership with Nickelytics this year to several mid-sized cities across the country. The initial exposure and re-targeting opportunities offered by the Serve partnership have been very positive.”