The Players Company Announces Strategic Investment in Adtech Mobility Pioneer, Nickelytics

Tampa, Florida, [May 15th], 2024 — In a significant move within the adtech industry, Nickelytics, a prominent venture-backed B2B adtech startup, proudly announces a pivotal growth investment from The Players Company (TPC). Renowned for revolutionizing the offline advertising space with solutions as effortless, measurable, and scalable as their online counterparts, Nickelytics continues to redefine advertising dynamics.

The Player’s Company is a syndication of professional athletes across the 5 major sports aimed at helping their community of athletes and investors build generational wealth through education, access, and events.

Collaborating closely with hundreds of professional athletes and investors,  supported by more than 20 corporate partners, including industry giants like Accel, TPC is a powerhouse of influence and expertise. This aligns perfectly with Nickelytics’ ethos of innovation and growth.

This collaboration draws on the strategic insights of esteemed founders and NFL professionals  Sheldon Day, Richard Sherman, and Tom Zheng, Co-CEO & President of TPC. 

TPC’s successful partnerships with private equity funds, venture funds, and prominent investors have led to a portfolio of multiple unicorns, including Zilch and Public.com. This new investment in Nickelytics is a testament to TPC’s commitment to empowering and diversifying its community’s investment portfolio.

“Judah and the team at Nickelytics are a great example of an exceptional founding team committed to success. What they’ve built changes the game for the ad space, creating diversified revenue streams and improving analytics for businesses.” states, the CEO of TPC, Tom Zheng.

Judah Longgrear, CEO of Nickelytics, remarked, “We are thrilled to have these strategic investors on board. Their involvement is crucial as we gear up for unprecedented growth and focus on driving robust revenue with healthy margins. We welcome accredited investors interested in this round to contact us at info@nickelytics.com for more information.