The Story behind Nickelytics becoming and OOH Industry Disruptor

Redefining Out-of-Home AdvertisingNickelytics was born from a simple but powerful idea: what if out-of-home (OOH) advertising could be as trackable and targeted as digital marketing? Traditional billboards and transit ads were everywhere, but brands had little insight into who was actually seeing their message. We saw an opportunity to change that—so we did.
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Turning Everyday Surfaces into Smart Marketing Tools

Our platform transforms vehicles, trucks, robots, and digital billboards into high-impact advertising assets, delivering measurable results. By integrating advanced analytics, geo-tracking, and audience insights, we ensure that every mile driven and every impression made counts. With Nickelytics, brands don’t just launch campaigns—they gain real data on audience engagement, reach, and performance.

Where Innovation Meets Measurability
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Unlike traditional OOH, which often struggles with measurement, we’ve made tracking and optimizing real-world campaigns seamless. Our attribution modeling connects offline exposure to online actions, helping brands understand not just who saw their ads, but how those impressions drive results.

The Future of OOH Starts Here

Today, we’re leading the evolution of OOH advertising, working with brands across industries to extend their digital strategies into the physical world. And we’re just getting started.To our partners, clients, and team—thank you for being part of this journey. The future of out-of-home advertising is here, and it moves with Nickelytics.


If you'd like to learn more or get started on your next campaign, make sure to click the get in touch with us button below and our team will be in touch!