AMTRUST FINANCIAL CASE STUDY

THE CHALLENGE

In the competitive financial services industry, standing out and building trust with potential clients requires consistent and high-impact brand exposure.

AmTrust Financial, a leading provider of insurance solutions, sought an innovative marketing approach to increase brand awareness in key metropolitan areas. With diverse target markets spanning multiple cities, they needed a scalable solution that would effectively reach local audiences and reinforce their brand presence in a memorable way.

OUR SOLUTION

To maximize reach and engagement, AmTrust Financial partnered with Nickelytics to execute a multi-city mobile advertising campaign utilizing fully wrapped standard passenger vehicles, including sedans and SUVs.

Over the course of five separate campaigns, we deployed a total of 65 branded vehicles strategically placed in high-traffic areas across Brooklyn, Buffalo, Raleigh, St. Louis, and Bakersfield. Each vehicle featured a bold, full wrap design showcasing AmTrust Financial’s branding, ensuring consistent and unmissable visibility across different markets.

This fleet of mobile billboards allowed AmTrust Financial to maintain a strong presence in multiple regions while ensuring prolonged exposure to potential clients.

OUR RESULTS

Over an 8-month campaign period, AmTrust Financial’s wrapped vehicles traveled extensively through five major cities, maximizing impressions and brand engagement. The mobile strategy ensured continuous visibility in busy urban areas, providing sustained exposure to target audiences throughout the campaign.

This large-scale approach demonstrated the effectiveness of fleet-based advertising in the financial sector, reinforcing AmTrust Financial’s brand identity and market reach.

Total Vehicles: 65 fully wrapped sedans & SUVs
Campaign Duration: 8 months across 5 campaigns
Cities Covered: Brooklyn, NY | Buffalo, NY | Raleigh, NC | St. Louis, MO | Bakersfield, CA

WHO SHOULD EXPLORE THIS CASE STUDY?

If your brand is looking for scalable, multi-market advertising solutions that drive measurable brand awareness, discover how Nickelytics’ mobile OOH campaigns can help you achieve impactful results.