PONCE LAW CASE STUDY

THE CHALLENGE

In the competitive legal services market, standing out and establishing trust with potential clients is crucial.

Ponce Law, a well-established law firm known for its expertise and commitment to clients, faced the challenge of expanding their reach and increasing brand visibility in the crowded legal landscape. They needed a marketing solution that could break through the noise and connect with a wider audience across a diverse geographical area.

With a focus on providing exceptional legal services, Ponce Law sought a creative, impactful strategy to raise awareness and drive potential clients to engage with their services.

OUR SOLUTION

Understanding the power of out-of-home advertising, Ponce Law partnered with Nickelytics to execute a highly effective and eye-catching mobile advertising campaign.

We deployed a fleet of six branded vehicles throughout key markets, each wrapped with vibrant, attention-grabbing graphics featuring Ponce Law’s logo and a compelling call-to-action. These vehicles became mobile billboards, making a consistent impact on the road while capturing the attention of individuals in diverse areas.

Over the course of the campaign, we renewed the initiative twice, ensuring continued brand visibility and sustained impact over an extended period.

OUR RESULTS

The campaign’s innovative mobile strategy generated impressive results. The fleet of six vehicles traveled a total of 42,252 miles, delivering a massive 2.5 million impressions, ensuring broad exposure across various communities.

Ponce Law’s brand visibility grew significantly, reinforcing its presence in the market and attracting potential clients seeking legal services. This mobile advertising approach demonstrated the effectiveness of using a fleet of branded vehicles to create consistent and impactful advertising for law firms.

Campaign Size: 6 branded vehicles
Campaign Duration: Ongoing
Miles Driven: Over 42k

WHO SHOULD EXPLORE THIS CASE STUDY?

If you're looking for innovative, high-impact advertising solutions to elevate your brand’s presence and engage a wide audience, discover how Nickelytics’ mobile OOH strategies can drive results for your business.