UT MARTIN CASE STUDY

THE CHALLENGE

In today’s competitive higher education landscape, universities must find innovative ways to attract prospective students and enhance brand recognition.

The University of Tennessee at Martin (UT Martin), a respected institution known for its strong academic programs and commitment to student success, needed a marketing strategy that would expand its reach and create lasting impressions on potential students and their families. With a goal of increasing awareness and engagement, UT Martin sought a dynamic solution that would extend beyond traditional advertising.

OUR SOLUTION

To maximize exposure, UT Martin partnered with Nickelytics to launch a large-scale mobile out-of-home (OOH) advertising campaign.

We deployed a fleet of branded vehicles, each wrapped in eye-catching graphics featuring UT Martin’s logo, school colors, and messaging designed to inspire future students. By leveraging the power of continuous mobility, these vehicles acted as rolling billboards, ensuring that UT Martin’s brand was seen across a wide geographical area.

OUR RESULTS

The campaign’s extensive reach delivered millions of impressions, with UT Martin’s branded vehicles covering over 600,000 miles throughout the campaign. This strategic approach allowed the university to connect with prospective students, parents, and community members in an organic and memorable way.

By utilizing mobile advertising, UT Martin successfully extended its visibility far beyond traditional media, reinforcing its presence and strengthening engagement with its target audience.

Campaign Size: Large-scale branded vehicle fleet
Campaign Duration: Ongoing
Miles Driven: Over 600,000
Impressions Generated: Millions

WHO SHOULD EXPLORE THIS CASE STUDY?

If your organization is looking for high-impact, mobile advertising solutions to expand brand awareness and connect with audiences on a massive scale, discover how Nickelytics can drive results for you.

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